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Digital Marketing
September 15, 2021 Entry Level Computer Courses
Course Description
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
| Digital Marketing Fundamentals | |
| Marketing v/s Sales | Marketing Mix and 4 Ps |
| What is Digital Marketing | Inbound vs Outbound Marketing |
| Content Marketing | Understanding Traffic |
| Understanding Leads | Strategic Flow for Marketing Activities |
| Website Planning and Structure | |
| Core Objective of Website and Flow | One Page Website |
| Strategic Design of Home Page | Strategic Design of Products & Services Page |
| Strategic Design of Pricing Page | Portfolio, Gallery and Contact Us Page |
| Call to Action (Real Engagement Happens) | Designing Other Pages |
| SEO Overview | Google Analytics Tracking Code |
| Website Auditing | Designing WordPress Website |
| Facebook Marketing Fundamentals | |
| Profiles and Pages | Business Categories |
| Creating Facebook Pages | Page Info and Settings |
| Facebook Page Custom URL | Invite Page Likes |
| Featured Video | Pin Post and Highlights |
| Scheduling Posts | Facebook Events |
| Reply and Message | Facebook Insights Reports |
| Competitor’s Facebook Page | Ban User on Facebook Page |
| Connect with Twitter | |
| Facebook Ad Campaign | |
| Organic v/s Paid | Defining Ad Objective |
| Performance Matrix | Ad Components |
| Designing Creative Image | Facebook Ad Structure |
| Setting Up Facebook Ad Account | Create Ad – Targeting |
| Create Ad – Budgeting | Create Ad – Creative |
| Content and CTA | Boosting Page Posts |
| Page Promotion | Video Promotion |
| Similar Ads and Audiences | Tracking Pixels Code |
| Remarketing – Website Visitors | Custom Audiences – Look Alike |
| Custom Audience – Saved Group | Managing and Editing Ads |
| Ad Reports and Ad Insights | Billing and Account |
| Facebook Advance Strategies | |
| Facebook Business Manager | People, Pages and Roles |
| Ad Accounts Configurations | Ad Agencies and Assigning |
| Shared Login for FB Business A/c | Power Editor |
| Email Targeting on Facebook | Facebook Offers |
| CTA on Page | Posts for Location |
| Google AdWords | |
| Understanding Adwords | Google Ad Types |
| Creating Ad Campaigns | Pricing Models |
| Creating Text Ads | Creating Ad Groups |
| PPC Cost Formula | Bidding Strategy for CPC |
| Ad Page Rank | Keywords Control |
| Adwords User Interface | Keyword Planning |
| PPC, CPM, CPA | Bidding Strategy on Location/Schedule/Devices |
| Conversion Tracking Code | Designing Image Ads |
| Creating Animated Ads | Youtube Video Promotion |
| Remarketing Strategies | Remarketing Rules |
| Remarketing Tracking Code | Linking Google Analytics |
| Designing Remarketing Images | Shared Budget |
| GWD Software | |
| YouTube Marketing | |
| Video Flow | Branding Watermark |
| Google Pages for YouTube Channel | Verify Channel |
| Webmaster Tool | Associated Website Linking |
| Custom Channel URL | Channel ART/Links/Keywords |
| Featured Contents on Channel | Channel Main Trailer |
| Uploading Videos | Uploading Defaults |
| Channel Navigation | CTA – Annotation |
| CTA – Extro | CTA – Cards for Mobile |
| Redirect Traffic to Website | Post Upload Enhancements |
| Live Broadcasting | Managing Playlists |
| Managing Comments | Managing Messages |
| Monetization with Adsense | Paid Youtube Channel |
| Channel Analytics | Real Time Analytics |
| Google Plus Google Plus for Business | |
| G+ Pages Ranks Higher | Google Plus Profile |
| Google Local Business | Google + Company Page |
| Adding Contact Links | Utilizing +1 Button |
| Managing Circles | Posting Contents |
| Google Hangouts | Social Relevance to G+ in Adwords |
| Sharing G+ Buttons on Website | HashTags and Mentions |
| Review and Testimonials | G+ Mobile App |
| Integration with Website | |
| LinkedIn, Twitter and Pinterest | |
| Creating LinkedIn Account | Updating Contact Information and Links |
| Designing Profile and Summary | Managing Connections |
| Advance Searching | Endorsements – Publishing and Receiving |
| Creating LinkedIn Company Page | Updating Products and Services |
| Creating Showcase Pages | Engaging with Updates |
| Running Paid Campaigns | Recruitment through LinkedIn |
| LinkedIn Groups | LinkedIn Mobile App |
| Marketing on Twitter & Pinterest | |
| Google Analytics and Webmaster Tool | |
| Web Analytics | Integrating with Website |
| Measurement Metric | Accounts and Profiles |
| Analytics Reporting | Sorting, Filter and Time Chart |
| Audience Segmentation | Traffic and Behaviour Reports |
| ReMarketing Audiences | Goals and Conversion Reports |
| Developing Intelligence Report | Google Webmaster Tool |
| Setting up Tool for SEO | Adding and Managing Assets |
| Integrating WebMaster Tool | Site Map and Site Links |
| Search Traffic and Links | Google Indexing |
| Managing Crawl Errors | Managing Security Issues |
| Search Engine Optimization | |
| Understanding SEO | SEO Keyword Planning |
| Meta Tags and Meta Description | Website Content Optimization |
| Back Link Strategies | Internal and External Links |
| Optimizing Site Structure | Keywords in Blog and Articles |
| On Page SEO | Off Page SEO |
| Local SEO | Mobile SEO |
| eCommerce SEO | Optimizing with Google Algorithms |
| Using WebMaster Tool | Measuring SEO Effectiveness |
Basic Information
- Price : ₹ 25000
- Lessons : Learn from Scratch to Professional Level
- Length : 90 Hours
- Level : Advanced Level
- Category : Web Marketing
- Started : Admission Going On
- Class : Online and Offline Mode
Course Instructor
Technoplus Computer Education
Professional